Informatica Webinar Replay Prevent Inconsistent Information from Entering CRM with MDM - Featuring Andy Hayler from the Information Difference Informatica Homepage

Prevent Inconsistent Information from Entering CRM with Master Data Management (MDM)

An Informatica Webinar Replay featuring Andy Hayler from the Information Difference

Join renowned MDM expert – Andy Hayler for a webinar replay which discusses “Preventing Inconsistent Information from Entering CRM with Master Data Management (MDM)”.

If you are in IT management, what are you doing to prevent inaccurate, inconsistent and duplicate customer information from entering critical business applications such as CRM? Your peers are actively involved in projects to arm sales, marketing and customer service with accurate, consistent and trustworthy customer information in their CRM application. Want to know what they are doing?

During this webinar replay Andy Hayler from the Information Difference, and Informatica’s David Decloux, will:

  • Explain the negative impact of allowing inaccurate, inconsistent and duplicate customer information into business-critical applications such as the CRM system.
  • Demonstrate how companies are using Master Data Management (MDM) to prevent duplicate contacts, accounts, opportunities from entering into the CRM system and arming the business with a true 360-degree view of accounts, contacts, products and channel partners.
  • Share how companies are starting to leverage social media networks such as LinkedIn, Facebook and Twitter to integrate customers’ social identities with their corporate identities in CRM to improve sales, marketing, customer service and product development.

Andy Hayler

Andy Hayler is one of the world’s foremost experts on Master Data Management (MDM). Andy started his career at Esso becoming the youngest ever IT manager for Esso Exploration before moving to Shell as Technology Planning Manager of Shell UK. Andy then became Principal Technology Consultant for Shell international, engaging in significant software evaluation and procurement projects at the enterprise level. He set up a global information management consultancy business which he grew from scratch to 300 staff. Andy was architect of a global master data and data warehouse project for Shell downstream which attained USD 140M of annual business benefits.

Andy then founded Kalido, which under his leadership was the fastest growing business intelligence vendor in the world in 2001. Andy was the only European named in Red Herring’s “Top 10 Innovators of 2002”. Kalido was a pioneer in modern data warehousing and Master Data Management.

He is now founder and CEO of The Information Difference, a boutique analyst and market research firm – advising corporations, venture capital firms and software companies. He is a regular keynote speaker at international conferences on Master Data Management, data governance and data quality.

David Decloux

David Decloux is responsible for the European MDM experts team, supporting the local teams in requirement gathering, solution design, architecture and Proof of Concept delivery around Informatica MDM Solutions. David joined Informatica from IBM, where he served as a preSales consultant for MDM and InfoSphere architect. Prior to joining IBM, David was a project manager at KeyMRO, a sourcing company later acquired by IBM GBS, where he gained first-hand experience on the premises of MDM around Product Information Management.

Yes, please register me for the Informatica Webinar Replay “Prevent Inconsistent Information from Entering CRM with Master Data Management (MDM)”.

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